My Work
Whether it's a digital marketing campaign, or a trade show booth flow design, a start-up brand activation or a live streaming event, I take enormous pride in the work I am able to create and contribute to companies and teams that I am lucky enough to be a part of.
Websites and Digital Campaigns
eLogic Website
Redesigned company website, implemented new CMS and customer engagement UI/UX, site, revamped sales enablement GTM assets with a focus on the persona journey.
Sony EDU Website
Strategized and executed a transformative redesign of the Education segment marketing strategy, tools, and collateral at Sony Electronics - Professional Solutions, including revamping the website to deliver 250% growth in traffic in the first 60 days of launch
Manufacturing Nurture Campaign
Developed GTM campaign strategy for target vertical via digital nurture campaign for AI Assessment and Conversion
SAP/CPQ Sales Enablement
Crafted omnichannel marketing campaign to launch new SAP CPQ Solution capabilities at Avanade, 80% attendee conversion and content retention, enhancing sales closings
VMware Omni Channel Campaign
With a focus on driving registrations to a live webinar, with no budget, I implemented a broad strategy that included social ads, sales engagement, SME promotion and email marketing that culminated in 40+ attendance and $2.5M in immediate sales.
Sample Thought Leadership PDF
Product Launch/Events/Activations
Impossible Road Tour
Launched cross country Airstream Road Tour to promote brand awareness for start-up instant photo company. Succeeded in growing brand retention by 500% and increasing YoY sales by 120% in just 8 months.
Sony NAB Student Program
Revamped the Sony NAB student program to include student video projects and group collaboration. Program satisfaction increased for both students and Sony Imaging.
Fujifilm X Series Omnichannel Launch
From digital to print, from trade events to POS, this campaign had it all. Talent Team management, demo events, student and pro pricing programs, all the tactics I used in the Instax Campaign I used here, and it delivered.
Fujifilm Instax Launch
Launched Instax into the USA with a modest budget. Engaged resellers, social media, event sponsoring, guerrilla marketing tactics (scavenger hunts, photo contests) and product placements to boost awareness quickly. Product gained huge popularity through strategic popular media PR placements and influencer campaigns.
Started with one camera and only 5000 units ... within 2 years Instax grew to a double digit million dollar business.
Instax Product Placement
Death Cab For Cutie
You are a Tourist
Mariah Carey
Oh Santa
B.o.B. Featuring Rivers Cuomo
Magic
Presentations/Streaming
eLogic Live Events
Produced and directed the company’s inaugural live-streamed event focusing on B2B business segments and manufacturing sub-verticals, boosting brand visibility and driving new business prospects
Sales Enablement Decks
Designed, developed, and delivered 20+ sales enablement assets aimed at showcasing key features and benefits of the company’s products and services, providing the sales team with impactful materials to drive higher conversion rates.
Video Content
SAP CPQ Sales Enablement Training
Cookbook Photography
Editorial Photography
