
Kayce Baker, MBA
SENIOR PRODUCT & BRAND MARKETING MANAGER CREATIVE DIRECTOR
I am a product/brand marketing leader and creative strategist with 15+ years of experience driving brand growth, providing creative direction, executing impactful digital/event marketing campaigns, and building strategic partnerships to deliver transformative growth. I possess strong organizational, team building, communication and sales skills, with a passion for results. I'm adept at executing integrated marketing plans that combine creative product messaging, digital marketing activations, and customer-focused events to increase brand visibility, drive customer engagement, and foster long-term brand loyalty across diverse segments. I am a goal-oriented individual with strong P&L management skills and proven success in B2C, B2B, Big Box retail sales and marketing. I maintain extensive technology, social media, creative and business tool capabilities in addition to a focus on bleeding edge technologies. I am a photographer, online community creator, Twitch Streamer, gamer, and
Best Selling Cookbook Author, with a passion for philanthropy and sustainable food photography.
Career Highlights
-
Spearheaded brand/product marketing strategy for multiple launches of professional digital camera product lines (including lenses and accessories) at Fujifilm North America, increasing YoY sales by 139% while expanding market and price band share by 43%.
-
Launched an $18.5M advertising campaign across TV, print, and digital channels for Fujifilm North America to deliver a 16% increase in unaided brand awareness, in addition to driving a B2C “Big Box” mass channel promotional strategy that grew sales by 40%+.
-
Strategized and executed a transformative redesign of the Education segment marketing strategy, tools, and collateral at Sony Electronics - Professional Solutions, including revamping the website to deliver 250% growth in traffic in the first 60 days of launch.
-
Directed product marketing strategy for Impossible USA Corp. (including a nationwide guerrilla marketing campaign) that grew brand presence from 5 to 80+ specialty retailers and increased brand awareness by 500% and YoY sales by 120% in 8 months.
-
Implemented cross-industry marketing email nurture campaigns supporting in-person + virtual events for Avanade (achieving 15%+ open rates and 30%+ conversion rates) in addition to executing an SAP CPQ-focused event that achieved 80% attendee conversion.
-
Drove a comprehensive brand-centric marketing strategy for eLogic (acquired by Avanade), including redesigning the corporate website with a new CMS and UI/UX enhancements to improve customer engagement while reducing site costs by 500%+.
Core Competencies
-
Product Marketing Strategy
-
Product Launches
-
Brand Marketing
-
Brand Positioning
-
Creative Direction
-
SaaS Marketing
-
Event Marketing
-
B2B & B2C Marketing
-
Asana Certification
-
Social Media Marketing
-
Go-to-Market Strategy
-
Campaign Management
-
Marketo Professional
-
Customer Segmentation
-
Data Analytics & Reporting
-
SEO & SEM Strategy
-
Content Strategy
-
Agile Methodologies
-
Market Research
-
CRM Management
-
Lead Generation
-
A/B Testing
-
Video Content Creation
-
Customer Journey Optimization
-
Demand Generation
-
Marketing Automation
-
Team Management & Training
-
Fluent in Spanish