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Kayce Baker, MBA

SENIOR PRODUCT & BRAND MARKETING MANAGER  CREATIVE DIRECTOR

"I would recommend Kayce without hesitation, and perhaps the best recommendation I could give would be that if I had an opportunity within my team, I would hire Kayce without a second thought."

David Troy | Fujifilm

I am a product/brand marketing leader and creative strategist with 15+ years of experience driving brand growth, providing creative direction, executing impactful digital/event marketing campaigns, and building strategic partnerships to deliver transformative growth. I possess strong organizational, team building, communication and sales skills, with a passion for results. I'm adept at executing integrated marketing plans that combine creative product messaging, digital marketing activations, and customer-focused events to increase brand visibility, drive customer engagement, and foster long-term brand loyalty across diverse segments. I am a goal-oriented individual with strong P&L management skills and proven success in B2C, B2B, Big Box retail sales and marketing. I maintain extensive technology, social media, creative and business tool capabilities in addition to a focus on bleeding edge technologies. I am a photographer, online community creator, Twitch Streamer, gamer, and

Best Selling Cookbook Author, with a passion for philanthropy and sustainable food photography.

Career Highlights

  • Spearheaded brand/product marketing strategy for multiple launches of professional digital camera product lines (including lenses and accessories) at Fujifilm North America, increasing YoY sales by 139% while expanding market and price band share by 43%.

 

  • Launched an $18.5M advertising campaign across TV, print, and digital channels for Fujifilm North America to deliver a 16% increase in unaided brand awareness, in addition to driving a B2C “Big Box” mass channel promotional strategy that grew sales by 40%+.

 

  • Strategized and executed a transformative redesign of the Education segment marketing strategy, tools, and collateral at Sony Electronics - Professional Solutions, including revamping the website to deliver 250% growth in traffic in the first 60 days of launch.

 

  • Directed product marketing strategy for Impossible USA Corp. (including a nationwide guerrilla marketing campaign) that grew brand presence from 5 to 80+ specialty retailers and increased brand awareness by 500% and YoY sales by 120% in 8 months.

 

  • Implemented cross-industry marketing email nurture campaigns supporting in-person + virtual events for Avanade (achieving 15%+ open rates and 30%+ conversion rates) in addition to executing an SAP CPQ-focused event that achieved 80% attendee conversion.

 

  • Drove a comprehensive brand-centric marketing strategy for eLogic (acquired by Avanade), including redesigning the corporate website with a new CMS and UI/UX enhancements to improve customer engagement while reducing site costs by 500%+.

Core Competencies

  • Product Marketing Strategy

  • Product Launches 

  • Brand Marketing 

  • Brand Positioning 

  • Creative Direction 

  • SaaS Marketing

  • Event Marketing

  • B2B & B2C Marketing

  • Asana Certification

  • Social Media Marketing

  • Go-to-Market Strategy

  • Campaign Management

  • Marketo Professional

  • Customer Segmentation

  • Data Analytics & Reporting

  • SEO & SEM Strategy

  • Content Strategy

  • Agile Methodologies

  • Market Research

  • CRM Management

  • Lead Generation

  • A/B Testing

  • Video Content Creation

  • Customer Journey Optimization

  • Demand Generation

  • Marketing Automation

  • Team Management & Training

  • Fluent in Spanish

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